It’s all about engaging the ecosystem
+
The challenge
The Scene+ coalition—Cineplex, Scotiabank, and Empire—wanted their customers to explore beyond their usual favorites and dive into all the brands in their network. The business goals were clear:
Increase brand awareness across the coalition.
Encourage shopping and interactions with all partners.
Boost active users and app downloads.
+
In a nutshell: what did we deliver?
We designed a personalized loyalty campaign featuring unique in-app experiences and games tailored to each user’s behavior. Users earned lottery tickets by completing activities like visiting new partner locations or applying for a partner’s credit card, with missions and rewards customized to drive specific behavioral changes.
+
This was brought to the table:
User Interface Design
Backend Development
API Integration
Security Testing
Database Management
Quality Assurance
Let’s make it personal
Yes, we can honestly say that we took personalization to a next level. Each user got a unique version of the experience that was designed around their customer profile. It’s all about being the most relevant to truly create customer loyalty.
Major retail brands across the ecosystem
We integrated all major brands within the Scene+ coalition, including Cineplex, Scotiabank, Empire, and big names like Sobeys, IGA, and Foodland. Users interacted with all these partners through the app, linking their in-app activities with real-world rewards and creating a unified experience across the coalition.
It’s about bridging digital and real-world impact
We create impactful omnichannel experiences. The starting point is always in our customers most important channel, their app. But it always leads to solving the commercial kpi’s and creating impact in the stores.
1
st
1000
+
47
Make them return, over and over again.
