It’s all about engaging the ecosystem
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The challenge
The Scene+ coalition—Cineplex, Scotiabank, and Empire—wanted their customers to explore beyond their usual favorites and dive into all the brands in their network. The business goals were clear:
Increase brand awareness across the coalition.
Encourage shopping and interactions with all partners.
Boost active users and app downloads.
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In a nutshell: what did we deliver?
We designed a personalized loyalty campaign featuring unique in-app experiences and games tailored to each user’s behavior. Users earned lottery tickets by completing activities like visiting new partner locations or applying for a partner’s credit card, with missions and rewards customized to drive specific behavioral changes.
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This was brought to the table:
User Interface Design
Backend Development
API Integration
Security Testing
Database Management
Quality Assurance
Make them return, over and over again.
