Bring Formula 1 alive in the OXXO app
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The challenge
Take OXXO’s Formula 1 sponsorship from traditional channels to the app, creating interactive experiences that would lead to increased visits and purchases in stores.
Increase brand awareness.
Monetize supplier partnerships.
Grow monthly and daily app users.
Boost sales and in-store visit frequency.
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In a nutshell: what did we deliver?
Users could race the OXXO RedBull car on a virtual Grand Prix track, completing missions to earn laps and improve their scores, with the top 100 players winning rewards. These activities were tied to real-world actions, like visiting OXXO stores, to encourage more visits and drive engagement in the physical locations.
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This was brought to the table:
Loyalty marketing strategy
User Interface Design
Backend design
Animation & motion design
API integration
DevOps
Game developer
Challenge friends to race.
The Formula 1 loyalty campaign was only accessible directly via the OXXO app. Customers could challenge their friends to race a lap on the Grand Prix and get instant rewards at every interaction. By completing specific transactional behaviour in the stores, other benefits could be unlocked in this immersive experience.
Designed to increase your commercial KPI’s.
This campaign aimed to do more than just create a memorable experience (though we love doing that too). The real goal was to drive business results like incremental sales, frequency and to increase the monthly active usage of the OXXO app. All powered by our loyalty platform which handles all loyalty mechanics and basket calculations of the end consumer..
Connecting digital engagement to in-store impact.
The in-app Formula 1 campaign for OXXO was designed to turn digital excitement into real-world results. First, we brought the excitement of Formula 1 into the OXXO app, creating an immersive digital experience. Next, we linked app activities to specific actions, such as visiting OXXO stores, to encourage regular engagement. Finally, we offered tangible rewards, providing clear incentives for users to increase their visits and spending.
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Make them return, over and over again.
