Bring Formula 1 alive in the OXXO app
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The challenge
Take OXXO’s Formula 1 sponsorship from traditional channels to the app, creating interactive experiences that would lead to increased visits and purchases in stores.
Increase brand awareness.
Monetize supplier partnerships.
Grow monthly and daily app users.
Boost sales and in-store visit frequency.
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In a nutshell: what did we deliver?
Users could race the OXXO RedBull car on a virtual Grand Prix track, completing missions to earn laps and improve their scores, with the top 100 players winning rewards. These activities were tied to real-world actions, like visiting OXXO stores, to encourage more visits and drive engagement in the physical locations.
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This was brought to the table:
Loyalty marketing strategy
User Interface Design
Backend design
Animation & motion design
API integration
DevOps
Game developer
Make them return, over and over again.
