You only turn 45 once, right?!
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The challenge
In short: to get more people using the OXXO app and increase customer spending. With OXXO’s 45th birthday coming up, it was the perfect opportunity to launch a special in-app campaign aimed at:
Increase brand awareness.
Grow monthly and daily app users.
Boost sales and in-store visit frequency.
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In a nutshell: what did we deliver?
We created a dynamic in-app gaming experience for OXXO. Users could earn points by engaging in various games related to real-world actions, like shopping at OXXO stores or refueling at OXXO gas stations.
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This was brought to the table:
Loyalty campaign strategy
User Interface Design
Backend Development
API Integration
Game development
Engaging consumers through suppliers
Users engaged with brands like KitKat and Coca-Cola through fun and interactive experiences. Consumers got incentives for completing each interaction with a specific supplier.
In-app games leading to real-world actions
Top performers were eligible to win big rewards like cars, motorcycles & TVs. Consumers were able to complete specific online and in-store behaviour in order to get the most out of the experience.
Some final words of wisdom
For OXXO’s 45th birthday, we created an engaging in-app experience that encouraged users to visit the OXXO stores and all the partners of the coalition. Whether you were filling up your car with gas or booking a flight ticket, this experience got you covered.
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Make them return, over and over again.
