All-in-one
Kruidvat, the health and beauty market leader in the Netherlands and Belgium with 1,250 stores, partnered with us to design their new app. Eager to explore all details? Keep scrolling, you'll be in for a treat.
Steeds verrassend, altijd voordelig
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The challenge
Kruidvat’s existing app served its purpose as a functional online shop, but it lacked a strong customer and brand experience. The goal for the new app was clear: to create a customer-first experience that boosts loyalty and engagement. With our help, Kruidvat aimed to make this app their loyalty hub, driving not just sales but meaningful customer interactions.
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In a nutshell: what did we deliver?
We created the complete concept for Kruidvat’s new app, focusing on personalized experiences that connect online and in-store journeys. To bring this concept to life, we designed all user flows and interfaces while collaborating closely with developers and stakeholders. On top, we delivered the campaign strategy, the ‘Shake & Win” concept and mechanics, the design & animations of the campaign experience and the development of the game. Together, in co-creation the entire campaign was set up and plugged into the Kruidvat app and loyalty eco-system.
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This was brought to the table:
Strategy
Concept
UX/UI Design
Project guidance & support
Tech
Make them return, over and over again.
