Albert Heijn logo
Albert Heijn logo
Albert Heijn logo
Albert Heijn logo

Over the past decade weve partnered with Albert Heijn, the leading supermarket in the Netherlands with over 1,000 stores, to develop their mobile app from the ground up - and keep it innovative along the way. Excited to read more? Lucky you - its all explained in this case.

Over the past decade weve partnered with Albert Heijn, the leading supermarket in the Netherlands with over 1,000 stores, to develop their mobile app from the ground up - and keep it innovative along the way. Excited to read more? Lucky you - its all explained in this case.

A grocery app people actually love

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The challenge

Back when apps were still in baby shoes, Dutch grocery market leader Albert Heijn came to use to create their first ever mobile app.

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In a nutshell: what did we deliver?

We created Appie, the original Albert Heijn app, and evolved it into their flagship marketing and e-commerce channel, through a decade-long partnership.

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This was brought to the table:

Strategy

Concept

Frontend Development

Backend Development

UX Research

UX/UI Design

QA Testing

Agile Coaching

Whats for dinner?

We introduced the "Appie" app, featuring essential tools like shopping lists, recipes, promotions, and in-store walking routes; tailored for iPhone, Android, and tablets.

iPhone that displays content on the screen
Screenshot of a recipe inside the Albert Heijn app
iPhone that displays content on the screen
Screenshot of a recipe inside the Albert Heijn app
iPhone that displays content on the screen
Screenshot of a recipe inside the Albert Heijn app
Screenshots from the Albert Heijn app
Screenshots from the Albert Heijn app
Screenshots from the Albert Heijn app

Design system and continuous improvement

We developed a flexible design system and contributed to continuous improvement, ensuring the app remained engaging and innovative, focusing on inspiration, e-commerce, marketing, and personal relevance.

Smiling woman using the Albert Heijn app while sitting on a couch
Smiling woman using the Albert Heijn app while sitting on a couch
Smiling woman using the Albert Heijn app while sitting on a couch
Screenshots from the Albert Heijn app
Screenshots from the Albert Heijn app
Screenshots from the Albert Heijn app

Getting mobile right in grocery retail

A great mobile experience for grocery retail revolves around much more than pixels and screens. It’s about synching shopping lists, accurate stock levels, quality product data, automatic replenishment, checkout performance, conversion, and much, much more.

It’s also about connecting a corporate initiative (which building an app usually is) to the people who actually run the business on a daily basis. Retail is detail, and it’s crucial to offer the right solutions.

By collaborating with colleagues, store managers, customers, and suppliers we were able to always provide relevant and concrete solutions that answered business goals and customers needs.

10

years of partnership

4.5

mln

users on the Albert Heijn app

users on the Albert Heijn app

users on the Albert Heijn app

4.6

rating on the App Store

rating on the App Store

rating on the App Store

Make them return, over and over again.