A grocery app people actually love
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The challenge
Back when apps were still in baby shoes, Dutch grocery market leader Albert Heijn came to use to create their first ever mobile app.
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In a nutshell: what did we deliver?
We created Appie, the original Albert Heijn app, and evolved it into their flagship marketing and e-commerce channel, through a decade-long partnership.
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This was brought to the table:
Strategy
Concept
Frontend Development
Backend Development
UX Research
UX/UI Design
QA Testing
Agile Coaching
What’s for dinner?
We introduced the "Appie" app, featuring essential tools like shopping lists, recipes, promotions, and in-store walking routes; tailored for iPhone, Android, and tablets.
Design system and continuous improvement
We developed a flexible design system and contributed to continuous improvement, ensuring the app remained engaging and innovative, focusing on inspiration, e-commerce, marketing, and personal relevance.
Getting mobile right in grocery retail
A great mobile experience for grocery retail revolves around much more than pixels and screens. It’s about synching shopping lists, accurate stock levels, quality product data, automatic replenishment, checkout performance, conversion, and much, much more.
It’s also about connecting a corporate initiative (which building an app usually is) to the people who actually run the business on a daily basis. Retail is detail, and it’s crucial to offer the right solutions.
By collaborating with colleagues, store managers, customers, and suppliers we were able to always provide relevant and concrete solutions that answered business goals and customers needs.
10
years of partnership
4.5
mln
4.6
Make them return, over and over again.
